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Case study · Automotive · Exotic dealership

Rev & Reserve Autohaus

A gallery-style website for an exotic and performance car dealership in Charlotte, plus the social content that keeps it moving.

Client
Rev & Reserve Autohaus
Location
Charlotte, NC
Build
Custom design and build
Services
Web design & build, inventory setup, social media

The ask

Rev & Reserve needed a website the team could run themselves: a live inventory that's quick to keep current, a way to book a viewing, and room for merch and events, all looking as finished as the cars on the floor. We took the site over end to end, from the brand identity through to training the staff who now keep it updated.

What we built

  • A gallery, not a shop

    True black, bone text and no brand accent color. Every car on the floor is a different paint, so the cars bring the color.

  • Inventory that fills itself in

    24 vehicle spec fields, from mileage and horsepower to window sticker and history report. Empty fields hide, so a car can go live before every detail is in.

  • Categories that sort themselves

    Five automatic categories that group inventory as cars are added and sold. No one has to maintain them by hand.

  • Social, filmed in-house

    We run their social media. Our team films and edits all of it, so the feed and the site look like the same place.

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